About Us
Our Story
The LFG Squad
Athletic Activewear That Supports Your Goals
We believe that activewear should help you feel good and look good with unrestricted movement, so you can perform your best at any time.
Designed with the athlete in mind – expect soft, comfortable fabric that is sweat-wicking, free-moving, and aesthetically suitable for any occasion – from the gym to your coffee catchups.
So go forth without any restrictions. No camel toe, no slip-throughs, no awkward sweaty patches, and most of all, no excuses to not put your best self forwards.
Gear up and Let’s F*king GO!
Set your standards high.
Earn the grind,
Respect the grind,
Embrace the grind.
#LFG
A MESSAGE FROM OUR FOUNDER
Stella Audrey Lee
Hi there, it’s nice to meet you!
Creating a product line of athletic yet aesthetic wear for lifters and athletes is something I’ve always dreamed about.
For a long time, I could not find high-quality, comfortable yet actually functional activewear without shelling the big bucks.
As a female strength athlete, I've also noticed a lack of representation of more diverse physiques in activewear branding. After quietly observing and much hesitation, I decided to take the leap to create my own brand of quality athletic wear, while being inclusive in our branding.
I believe that everyone should have the opportunity to train, and I want to support the fitness community with clothes that fit like a glove so they can focus on kicking ass without a hefty price tag.
I hope you enjoy the products that I’ve put my heart into creating, and I look forward to your feedback on them.
Write to me anytime to share your thoughts and what you hope this brand can help you to achieve.
After all, the community is what makes us The LFG Squad.